Factibilidad económica para la creación de un marketplace que potencialice la exportación de la industria cosmética ecuatoriana hacia Chile.

Abstract

This project seeks to determine the economic feasibility for the creation of a marketplace that enhances the export of the Ecuadorian cosmetic industry to Chile. The company is new and intends from its inception to maintain all commercial relationships clearly online and through the platform mentioned before. On the other hand, it also seeks to have an excellent capture of the Chilean market and in the same way increase its sales and recognition. Market research was carried out through online surveys in GoogleForms and two interviews with managers of Ecuadorian cosmetic brands such as Bassa and Biofem, with a deductive method and a mixed approach since the analysis was quantitative and qualitative. Therefore, the scope that was obtained was descriptive and allowed the interpretation and analysis of the results in order to propose and develop strategies that are applied on the platform and in turn, this information revealed that there is a potential market for the cosmetic industry in Chile. Finally, in the financial analysis, a five-year projection was drawn up that made it possible to determine that the project is economically and financially profitable.