Estudio de factibilidad económica para el alquiler de e-scooters a través de una aplicación móvil en la ciudad de Quito.

Abstract

The present research work aims to study the economic feasibility of implementing a mobile app to rent electric scooters in the city of Quito, which contemplates a compilation of various authors who contribute to the present project, whose theories or models served as bases for the development of the investigation. The deductive method was applied, as well as a mix approach, which consists on the development of a focus group, an informative web site for Transcooter S.A. company, the design of Ridec app and the compilation of surveys in order to know the acceptance of the proposal. Also, the organization of the company was established and the security measures that it must apply. After doing the financial analysis, in which many important indicators were considered to determine the economic feasibility of the project, such as Net Present Value, Internal Rate of Return and Payback Period, it can be concluded that, given the favorable results, the project is suitable to be put into practice.