Factibilidad económica de la producción de melón congelado al mercado japonés.

Abstract

The present work aims to investigate the economic feasibility of frozen melon aimed at the Japanese market, in the search to investigate the increase of the value chain to the exportable supply of national melon that until now has remained in a supply of fresh fruit only. Its general objective is to determine the feasibility of the export of frozen melon destined for Japan, through the preparation of economic and market studies. As specific objectives, it seeks to base the research through the theoretical and conceptual bases, study the market: characteristics and needs of the consumer, demands and requirements of the country and the competition and Establish financial feasibility. In the methodological design, the tools of inductive method, qualitative approach, non-experimental design and with a descriptive scope were applied. The feasibility of the project is explored, since it is desired to take advantage of the existing relations between Ecuador and Japan, in addition to the fact that fruit imports from abroad to Japan have been in constant growth, which makes it an attractive country for exporters of Fruits such as Ecuador, which exports fruits such as bananas to this market, for this reason the feasibility of exporting frozen melons to Japan was raised, since Ecuador is also an exporter of melons to markets such as the United States, etc.