Estudio de factibilidad para la producción y comercialización de una bebida latte hecha a base de cúrcuma a Argentina.

Abstract

In this research it is proposed to establish a company classified as an association, backed by the Law of Popular and Solidarity Economy. Which is dedicated to the production and commercialization of a drink based on turmeric, located in the city of Huaquillas, Province of El Oro. Taking into consideration those benefits and natural nutrients that turmeric can contribute to the health of people. The research develops an analytical and inductive methodology, taking into account the collection of data through primary and secondary sources, in addition a market study is carried out to determine the preferences of the final consumer, as well as the projections of demand. According to the information obtained, the creation of a nutritious drink is proposed that is complemented with the daily diet of the human being, complying with high quality standards and satisfying the needs of consumers. The target market of the project is the city of Buenos Aires, through the shipment of a direct distributor in charge of reaching customers of a medium and medium-high socio-economic level. Finally, a financial study was prepared to measure the economic feasibility through financial tools and obtain the costs and revenues of the project.