Análisis de las preferencias de actividades y destinos para el segmento de parejas guayaquileñas.

Abstract

The following research is composed of four chapters, and also contains conclusions and recommendations. In the first chapter are all the theories, the necessary concepts, laws and references which this project is based to be able to be based. The second chapter details what type of research will be implemented to make the market study, the respective surveys, which were 382, the analysis of data and the summary of couples from Guayaquil based on the results. Within the third chapter was developed a tourist diagnosis of the cities highlighted by the Guayaquil couples, using the file of Tourist Characterization of Communities prepared by Carla Ricaurte. The following cities were chosen by them: Cuenca, Quito and Galapagos, and in this case a diagnosis of the Santa Cruz Island will be made; the second and third chapters are the most important part of the research since the information found is relevant to the development of the research; Finally, the fourth chapter designed a tourism product of the three cities with all the activities and preferences that were chosen by couples in the surveys.