Diseño de un modelo de negocios para la producción y comercialización de pitahaya deshidratada en la ciudad de Guayaquil.

Abstract

The main objective of this thesis project is to carry out a feasibility study to identify the economic and financial viability for the production and commercialization of dehydrated pitahaya in the city of Guayaquil. The pitahaya has great nutritional benefits, so it is intended to contribute to the popularization of the fruit, offering a product with added value, with an emphasis on extending its useful life and preserving all its nutrients. Regarding the market study carried out, it was found that most of the respondents would consume our product. On the other hand, 97% are in favor of the importance of having a correct diet. These indicators contribute to the idea of creating a 100% natural product based on pitahaya since it would receive a great reception. In the financial analysis it was determined that the investment necessary for the start of the project is $ 58,454.00, of which 40% belong to the shareholders, and the remaining 60% comes from a loan to the CFN with a rate of 11, 8% five-year term. Carrying out the financial evaluation considering a discount rate of 12%, a NPV of $ 41.298,93 and an IRR of 35,30% were obtained, with which it was possible to confirm that the project is financially viable and economically feasible, given that the NPV > 0 and the IRR is greater than the TMAR.