Mejoramiento continuo del salario emocional como estrategia para renovar ambientes laborales. Caso : Dole.

Abstract

Several investigations have determined that one of the most important factors to maintain or improve the productivity of a company is the emotional salary. It is considered a fundamental tool that is used in the human resources department to help different companies to go further into the competition. It has income stability and keeps their workers permanent. It also causes an improvement at work performance and also helps to improve the quality of life. Nowadays, it is very important that companies create and implement strategies to keep their employees motivated. It is a challenge, as nowadays generations are becoming more and more strict and they seek that companies offer them something beyond money. They are looking for a workplace that provides stability and at the same time to continue growing in the professional and personal sphere. In order to survive in such a complex, competitive and changing world, companies need to be innovative, have people who are aligned with the ideals of the company, above all, retain their best talents to avoid rotations that may unbalance and delay processes, therefore the application of the emotional salary is ideal for the company and for the employee. What this research seeks is to analyze how a multinational company has been able to implement different strategies to keep its employees motivated over the years, providing them with various benefits considered as emotional salary.