Análisis de la influencia de las estrategias aplicadas marketing 4.0 en la campaña de marketing digital del Instituto de educación continua IDCA School de la ciudad de Quito, en el año 2020.

Abstract

The origin of this work arose from the problem that the IDCA School Institute is going through, as a result of digital campaigns and strategies that are not exploited to the maximum of their capacity, obtaining a deficient digital positioning in the first quarter of 2020. The purpose is propose a solution through the application of digital tools and marketing strategies 4.0 in digital marketing campaigns through their social media profiles such as Facebook and Instagram and others such as Google Ads, in order to exploit the advertising potential and segmentation of market offered by social networks, through strategies and digital campaigns applied effectively, through continuous communication with the consumer, to improve the digital positioning of the company. Therefore, greater emphasis will be placed on the development of the theoretical base, the strategic situational analysis and the analysis of digital marketing strategies, in such a way that they allow obtaining a different vision when proposing new strategies in digital campaigns.