Creación de una empresa de capacitación y consultoría en el área de gerencia para abarcar el mercado nacional con proyección internacional en la ciudad de Quito en el año 2020.

Abstract

“Escuela de Alta Gerencia” EAG CIA LTDA born from the idea of being a leading company in the training sector, the main value proposition is to form a portfolio of products focused on achieving international certifications that endorse the technical knowledge and soft skills of professionals. The objective of this research is to evaluate the financial feasibility for the creation of this company in the city of Quito, for which a market and financial study of it is carried out. The methodology used is a quantitative investigation using a non-probability sampling technique for convenience. A survey of 13 questions was conducted to 42 national and foreign companies to determine strategies and determining factors when attracting potential customers. Finally, the financial viability analysis was carried out with a horizon of five years where the results were a NPV $ 131,576.66 dollars, an IRR of 49.85% in a period of recovery of investment of 30 months and a sensitivity analysis on the variables a 35% increase in costs and 24% increase in income, as a result it is a viable and profitable project.