Propuesta para la creación de una empresa fabricante y comercializadora de una pañalera con canguro integrada porta bebés.

Abstract

This document details the proposal for the creation of a manufacturer and marketer of diaper bags with baby carriers integrated, which arises from the need for comfort and easy transportation processes when the adult has to carry their personal items, to carry out this degree work was considered a period of 4 months within which the parameters of the education institution were met by applying the knowledge acquired, through quantitative and qualitative research methods for market research in order to determine the feasibility of the proposal based on the reality of the country and the industry to which the project is focused. The document in the business plan development section consists of several chapters in which it immerses itself in each of the factors, starting with the research, its methods and the tools that will be used, the justification of the problem and the current situation. of the environment selected for the execution of the project, its factors in political, economic, technological and social aspects according to the events and developments that are related to the needs of the proposal, based on the information, the market study will be carried out to create operational plans , marketing, risk control and legal profiles of the proposed company, at the same time that its financial feasibility will be evaluated based on projected financial statements for five years, to conclude with the existing or non-existent viability of the proposal as concluded in the Results of the analyzes that are presented step by step in this document.