Propuesta para la creación de una empresa productora y comercializadora de chalecos Airbag en la ciudad de Guayaquil.

Abstract

The present work of the Proposal for the creation of a company that produces and markets airbag vests in the city of Guayaquil aims to analyse the feasibility and viability of the same in a term of five years. A safety device for motorized people, an airbag jacket, is proposed as a business idea as a safety element in order to mitigate the damage that occurs in accidents. According to the Report of the National Transit Agency (2018), for 2014 the automotive fleet was represented by: 30% cars, 23% motorcycles, 21% trucks, 15% jeep, 5% trucks and 6% others. Being motorcycles the vehicle with the highest increase, and of the occurrence of accidents, the three provinces with the highest accident rate in the country are: Pichincha, Guayas and Tungurahua; being the urban area the one with the highest register of traffic accidents with 73%. For this, it was considered to carry out a market and financial analysis to determine the profitability of the proposal, yielding the results of a NPV of $ 49,188.76 and an IRR of 34.73%