Plan de negocios para la producción y comercialización de una loción para irritaciones en la piel para niños en la ciudad de Guayaquil.

Abstract

The present degree work consists of creating a company dedicated to the production and marketing of a refreshing, moisturizing and soothing lotion for children in the city of Guayaquil, free of chemicals and preservatives, beyond presenting different benefits. This proposal seeks to encourage parents to worry about the care of their children's atopic skin using natural products, since there are a wide variety of companies on the market that produce skin products and that do not they have these characteristics. This research proposal was carried out for four months, in which qualitative and quantitative research methods were used to develop a product that is different from those already on the market. Within the surveys, it was possible to determine the acceptance of the business proposal, before a sample of 384 people, of which 100% acceptance was achieved and showing the interest that there is a product that offers these benefits on the skin of children. This proposal has been analyzed in a five-year projection through different financial aspects in order to prove the veracity of the project, where the results were positive, with $ 1,797.77 of Net Present Value (NPV), with a minimum acceptable rate of return (TMAR) at 15.49% and an Internal Rate of Return (IRR) at 22%, which indicates that the company is profitable over time.