Propuesta para el desarrollo y comercialización de un sistema de receptación del agua usada en el hogar para su reutilización en las descargas del inodoro.

Abstract

This document pertaining to the proposal for the development and commercialization of a system for the reception of the water used in the home for its reuse in the toilet flushes has been developed during a period of four months belonging to the semester of graduation of the Entrepreneurship Career in the UCSG. The investigative process that was carried out, through the analysis of the market, customer segment, external and internal forces determined that the project is feasible, since 80.7% of the target market consulted indicates that they are interested in buying the SEOZ S.A. system. After this initial investigation, marketing and advertising strategies were studied and implemented, with which the business marketing plan for SEOZ S.A. was formed. This marketing plan translates into generating a greater impact on the minds of consumers, building customer loyalty and increasing product sales during the first five years of the initial project. The document concludes by determining the financial benefit of the project and if it has sustained profitability over the years. After the analysis, the responses were positive and the project indicates a MARR of 14.6%, an IRR greater than 29.7% and a NPV of $ 41,867.81 dollars. These results indicate that the project is attractive to any investor interested in this market segment. As a summary, this proposal has a lot to give for the benefit of the quality of life of people in cities, SEOZ S.A. plans to become a pioneer company that combines business activities with the care of water and nature.