Propuesta para la creación de una empresa productora y comercializadora de galletas con chispas de chocolate orgánico a base de harina de almendras dirigido a la ciudad de Guayaquil.

Abstract

The purpose of the present titration work is to elaborate and commercialize cookies based on almond flour with organic chocolate chips in the city of Guayaquil. The company is called ALMOND FIT S.A. under the brand name Almond Fit Organic Cookies, the main focus of this business proposal is to add value to the benefits and nutritional properties of almonds and thus provide future customers with a healthy natural snack without chemicals and substances that affect the metabolism of the human body, and thus achieve satiate your cravings without throwing your diet out of balance. Organic products are a trend today as people prefer to buy chemical-free products that do not have repercussions in the future, just like professionals who promote healthy lifestyles. The product will be marketed through self-services. A marketing plan will be carried out in which strategies will be developed to position Almond Fit Organic Cookies in the customer's mind as a healthy snack.