Incidencia del e-Commerce en la competitividad de las Pymes del sector de servicios de venta de víveres en el sector norte de la ciudad de Guayaquil.

Abstract

This research work aims to analyze and determine the impact of e-commerce on the competitiveness of SMEs in the food sales services sector in the northern sector of the city of Guayaquil, and in the end it will be determined whether it is feasible to make a theoretical proposal for the acceptance of this business model. Information will be collected from people regarding their perception of e-commerce and contrasted with the economic data collected to analyze the trend of e-commerce in terms of its development and the competitiveness that it will influence in companies that apply it around this new digital reality created by the Covid-19 pandemic. The method implemented in this project is descriptive and has a quantitative and qualitative approach, the design of this research will be of transsectal or cross-cutting non-experimental type character. In turn, it has a deductive logic, therefore, in the theoretical framework the definitions of the variables will be analyzed, in order to consolidate the stage of the research. Collecting information in this project deals with secondary data. information obtained from reliable and true sources such as the Superintendency of Companies, Ecuadorian Chamber of Electronic Commerce, updated magazines and newspapers, as well as papers, among other organizations. So, that all this information, was carefully analyzed. Similarly, it is provided that there is a positive relationship between e-commerce as a tool in the competitiveness of SMEs in the food sales services sector in the northern sector of the city of Guayaquil.