Análisis de los factores que inciden en la planificación estratégica como medio para mejorar la productividad de las empresas del sector hotelero de Salinas.

Abstract

Productivity in the hotel industry is becoming increasingly important as costs increase. Since the hotel industry is labor intensive, its profitability depends on the success of human capital as a generator of productivity in hotels. It could possibly be expected that the productivity improvement will be reflected in the efficiency of strategic planning and continuing staff training; In this way, the performance standards demanded by the hotel sector, both local and foreign, could be rigorously met. In fact, the reality has been quite different for most hotel companies to date. The purpose of this research project is to analyze the factors that affect strategic planning as a means to improve the productivity of companies of the hotel sector in Salinas.