Análisis del desarrollo audiovisual y cultural del canal OKTV de Machala.

Abstract

This work is focused on the audiovisual and cultural development of the Oktv television channel in the city of Machala, El Oro province. Therefore, determining factors have been considered in audiovisual production such as production processes, programming, appearance commercial and other technical elements of the television channel. As Oktv has maintained its operations for more than two decades, the updating of the production of the programming has been observed and, also, how it affects the attention of new viewers. To understand the audiovisual and cultural development of this local channel in Ecuador, data on the evolution of programming were analyzed. In addition, a survey was formulated to find out the opinion of the Machaleña population regarding the Oktv channel, its current proposal and its development during this time of tuning to the air. Based on this analysis, this study proposes a pilot plan that considers the current theoretical and practical bases of production and direction in audiovisual arts in order to specify the aspects consistent with television production. And at the same time, the plan addresses the aesthetic guidelines required by each technical department for staff training. The purpose of this analysis is to contribute to the development of the channel, in training and production, in order to generate greater activity and, therefore, improve the influence on the programming for Machalean viewers and, in addition, promote a new tuning level. national.