Análisis, diagnóstico y puesta en marcha de la empresa FRANCHISE consultora de franquicias en la ciudad de Cuenca.

Abstract

The following research project presents the topic: analysis, diagnosis and start-up of the franchise consulting company FRANCHISE in the Cuenca`s city; Its main objective is to design a business model to evaluate the commercial and financial feasibility for the implementation of a process consulting company, specifically, it consists of the creation of a franchise management consultancy focused on small companies, mypimes and investors in the Cuenca`s city. In Chapter I, the theoretical framework was developed based on information from various authors and reliable sources; In chapter II the referential framework was made taking as a starting point different studies carried out abroad, within the country and in the Cuenca`s city on companies that provide consultancy services on franchises. Chapter III describes the methodology that was used, for the market research 56 mipymes domiciled in the Cuenca`s city were surveyed, which were selected by the non-probabilistic method for convenience, the results of the research allowed to identify the target market that was analyzed. In chapter IV the financial aspect was studied, reaching the conclusion that $ 35,000 dollars will be needed for the creation of the project, as well as to have sufficient own funds during the first three years, in addition there is a positive NPV of 1,486.57 and an IRR of 16%.