Plan de negocios para una empresa de artículos para el hogar de diseño contemporáneo fabricados en madera.

Abstract

The present work has designed a business plan for a company of household items of contemporary design made of wood, which through its products, values and principles generate a better quality of life for all people linked to the business. Basically, entrepreneurship consists in the elaboration and modifications of wooden household items that are in high demand in the market, the same modern and contemporary designs; and oriented to clients with a medium socioeconomic factor, satisfying needs not currently covered. Under the indicated context of entrepreneurship, this business plan was elaborated in four chapters, the first topic topics related to theory, concepts and legal aspects, continuing in the second part with the main references affected on the industry, then it was carried out the market research showing the results obtained and to finish the proposal of the venture was issued analyzing all the variables that intervene in the business of wooden articles for the home.