Modelo de gestión administrativa y financiera para optimizar la rentabilidad de la empresa alto volumen de la ciudad de Guayaquil.

Abstract

The objective of this study is to propose a model of administrative and financial management that allows an adequate management of resources and an increase in the profitability of the High Volume company of the city of Guayaquil, a descriptive study is applied, with a quantitative, qualitative, and transversal order, for which a focus group with professionals related to the companies of sale of musical equipment and instruments, commercial engineering and professionals with experience in projects; Surveys were also carried out on personnel working in the High Volume company. With the participation of the owners and executives of the High Volume company, a diagnosis was made on the current situation of the company, which identified the following weaknesses: they do not have an Annual Operating Plan (POA), they have not prepared a Function Manual and there is no management model, so they develop administrative and financial work empirically. The administrative and financial management model is proposed, based on the Canvas model according to the needs of the company, which will improve the problem situation of the company and achieve greater profitability.