Estudio de factibilidad para la creación de una consultoría y asesoría contable – administrativa en la ciudad de Babahoyo.

Abstract

In this research work, focused on SMEs in the city of Babahoyo, given the existing and unsatisfied need for external advice to guarantee an increase in income and utility thereof. The proposed objective is set out in the analysis of the environment in a sample of 137 small companies and 96 medium-sized companies, which allows us to know the feasibility of creating an accounting - administrative consultancy. In the development of the work, a descriptive, non-experimental methodology with a mixed quantitative-qualitative approach was applied, the survey was used to collect the data. The results showed that there is economic and financial feasibility for the creation of an accounting - administrative consultancy, with potential clients interested in external accounting consultancy. The financial analysis includes statistical data on the demand for the service; the profitability that can be obtained by making an investment for the operation through the contribution of the partners and a loan generating a source of work for more residents of the city, determining that the creation of the Consultancy in the city of Babahoyo is favorable with a Return with 88% just like the net present value (NPV) of the proposition is a positive value.