Estudio de factibilidad para la creación de una microempresa de confección de ropa de algodón orgánico para adultos con enfermedades dermatológicas en la ciudad de Guayaquil.

Abstract

The research project developed below is based on the feasibility study for the creation of a micro-company to manufacture organic cotton clothing for adults with dermatological diseases in the city of Guayaquil, the same one that is developed in four chapters; where in the first one, the espistemological references essential for the analysis of the theoretically and conceptually based, where the concepts of the main theories applied to this project are shown, such as the Theories of: Feasibility, Cost of Capital, Import Substitution, Consumer Behavior, Strategic Planning, Porter’s Five Forces, Entrepreneurship. In chapter two, the background of the textile industry in Ecuador is investigated, its growth, current situation, how this sector has been affected by the economic crisis and how the Search to implement new strategies as a raw material for the manufacture of clothing with organic material, it shows a market differentiation that contributes to the economy and mainly in a great way to society to prevent the growth of dermatological diseases in the citizens of Guayaquil. In chapter three the result of the market study is observed where the needs, tastes, customs and preferences of Guayaquil residents are known through surveys and the use of research techniques such as: exploratory and descriptive that allow defining the most representative characteristics for the offer of a differentiated-personalized product that meets your needs. Finally, in chapter four the economic and financial feasibility of the project is determined, through the preparation of the respective financial statements, a positive NPV of $423,189.62 and a recovery period of three years were obtained, for which it was concluded that it is feasible to invest in the Project. This proposal that will monitor the current situation regarding the purchase of clothing made with Organic cotton, where it is essential to develop the value chain as the main axis of the sales strategy.