Estudio de factibilidad para la creación de un Centro Integral de Salud de la Mujer en la zona sur de la ciudad de Guayaquil.

Abstract

The business plan is the route to follow to meet organizational objectives, through strategies focused on satisfying the target market. The general objective was to analyze the financial and technical feasibility of creating a comprehensive women's health center in the southern area of the city of Guayaquil. The methodology had a quantitative approach, of descriptive scope, under the deductive method and non- experimental type. The tool used for data collection was the survey applied to 383 women. Among the results obtained, it was known that families have between one and two women at home who are working and attend the doctor with a recurrence of twice a year, they prefer to visit the same doctor if they are close to their home. With regard to the services provided by the medical center they currently attend, they are not aware of them; the most used services are the clinical laboratory and ultrasound. In relation to the health center they attend, they are dissatisfied with the service and would like to see a health center focused on women in the parish. The organizational structure was made up of 21 collaborators, to determine the economic viability, an initial investment of $603 017.3 was financed, financed by 25% owners and a five- year debt balance with an interest rate of 10.2%. Financial feasibility was adequate by providing an IRR of 15.3% and a NPV of $95 354.5.