El impacto de la venta directa en el bienestar material para las mujeres del noroeste de la ciudad de Guayaquil.

Abstract

In the area of direct sales, sellers play an important role in achieving profitability in companies operating through this business model; in this study the relationships between material welfare and direct sales are defined, Direct sales have an impact on the material well-being of women in the northwest sector of the city of Guayaquil? A documentary review of the material welfare indicators and the operation of direct sales was carried out. The data collection techniques used were survey and interview. Accordingly, 384 direct sales surveys were conducted with women, and two interviews were conducted with company representatives and one with the Ecuadorian Direct Sales Association. The results indicate that the Pearson coefficient is r=0.516, which means that there is a positive correlation between direct sales and material well-being. In addition, it was determined that the women of northwest Guayaquil do not have effective administrative processes that allow them to properly invest the economic resources generated in that business. Therefore, it is proposed to draw up a human talent management plan to improve the performance of women linked to direct sales in different companies in the city of Guayaquil.