Factibilidad de exportación y comercialización de Flores al mercado de los Emiratos Árabes Unidos.

Abstract

The objective of this research work was to determine the feasibility to export and to commercialize flowers from Ecuador to the United Arab Emirates. As a methodology, qualitative research was applied since it contributes to the collection of data for market research to determine if the flowers are accepted in the UAE. The results suggest that the flowers have the necessary characteristics to enter the United Arab Emirates market, due to the fact that they do not breach any restriction when the product is to be entered, it is not on the list of prohibited imports. Regarding to the process of shipping the product, the flowers are first hydrated, later, they will be classified according to criteria to be exported, then they are packaged, rehydrated and stored in a cold room so that they are preserved, the importing company will be the person responsible for the shipping costs to the UAE and finally the selling company will enter the export documents from Ecuador.