Estudio de factibilidad económica para la implementación de un modelo de negocio online para el alquiler de bicicletas con perspectiva para la internacionalización.

Abstract

The present research work aims to study the economic feasibility of the implementation of an online business model for bicycle rental with a perspective for internationalization where it is developed on the route to the coast in the city of Guayaquil. Theories and concepts that support and complement the subject were applied, in the methodological field the deductive method was used applying primary information collection tools to carry out the respective market analysis, internal and external analyzes were also elaborated regarding the company, its constitution, organization and legal structure, describing the processes and services to be used through a mobile application, in addition to the necessary security measures for users. Finally, when conducting the financial analysis, project evaluation indicators were considered such as net present value, minimum discount rate, internal rate of return and recovery period, giving a favorable result for its execution.