Plan de promoción y comercialización para el Hotel Laverdy ubicado en el cantón Playas, provincia del Guayas.

Abstract

The research work carried out aims to develop a Marketing and Promotion Plan that contributes to the improvement of the promotion, commercial management and identity of the Laverdy Hotel of Playas Canton, Province of Guayas. The bibliographic research was carried out to identify the most relevant and significant data that will set the standard to guide the proposed proposal, in the same way the field research was carried out through interviews and surveys directed to Hotel employees, customers and tourists, allowing to recognize the weaknesses and strengths that are available to design the Plan. With the data collected in the investigation, the strategies for the hotel's marketing and promotion plan were proposed. The strategies proposed were framed in the diversification of tourism products, review of prices against the competition, creation of tourist packages, the creation of the website, advertising on social networks and tourism promotion with various objects with the hotel brand. It concludes with the recommendation to the Owner Manager of the Laverdy Hotel to execute the Marketing and Promotion Plan to improve the profitability of the establishment, position itself as one of the best in the region and offer varied tourist packages, through this plan it is intended to increase the uptake of clients in the hotel market, providing the best services and always giving added value, which will result in more clients for the hotel.