Diseño de producto turístico para adultos mayores en el cantón Salinas, provincia de Santa Elena.

Abstract

The objective of this research is design a tourism product for the elderly people, because according to studies on aging, life expectancy has increased, which means that the elderly population lives longer. Some theories are considered like: Social Inclusion, Needs and Consumerism. In addition, studies carried out in the country and several of Latin America are analyzed to find out the aspects that influence in the care of elderly. The type of research is exploratory, applied to a population of 7,452 individuals with which a sample of 100 people was defined. The results of the demand through surveys aimed to people aged 40-55 years and adults older than 65 to 90 years, and the tourist offer as a result of field study and research of secondary sources, show that the main motivation is to visit the attractions tangible tourism such as beaches, tourist viewpoints and fishing ports and respect to intangibles they prefer churches and recreation. Therefore, three tourist packages are designed, with their costs, routes, maps and duration of the trip, also, the advertising techniques were defined in four advertising media: Television, internet, radio spots and flyers. Concluding at the proposed design allowed the location and classification of tangible and intangible tourist attractions, according to the routes so that visitors can appreciate and enjoy them, a strategy that will serve to keep the tourist attractions in good condition.