Diseño de campaña gráfica y digital para fomentar la cultura de la prevención y contagio del COVID-19 en escuelas fiscales de la costa del Ecuador.

Abstract

In this degree project, based on graphic and digital campaign the main objective is designed to promote the culture of prevention and contagion of Covid-19 in rural fiscal schools on the coast of Ecuador, the fiscal school we focus is called “Rumiñahui” from Colimes city about 85km from the city of Guayaquil. This school was taken cause is difficult to access due to the Daule River must be crossed by barge, since the only access bridge collapsed in full isolation in the pandemic, a measure decreed by the national authorities. This project arises due to the lack of knowledge about an unknown virus throughout the world, which forced world authorities to investigate about it, however the measures that were taken the moment it appeared was to stay home for 40 days watching how family and friends around the world died without the opportunity for effective prevention. Therefore, the campaign design of this project seeks to benefit children, giving them the opportunity to learn about and learn by playing about biosecurity measures through a board game to prevent the spread of Covid-19, a disease declared by the World Health Organization.