Estudio del impacto del marketing digital en el mercado de videojuegos en la ciudad de Guayaquil.

Abstract

People have always looked for a way to innovate, how to always get something new, it is for that reason that today we have so many privileges and one of them is the internet, thanks to it we can relate to the people we love the most at any time of our day. Within all this innovation of the internet are video games that with the great growth that it has been having in recent years it can be said that it is no longer just a hobby because the evidence ensures that they are now a job or also a way of living. On the other hand, we have social networks that have also been evolving and every day more people use them to keep up with many news and that thanks to these platforms people can learn more about something, such as example video games. The following research seeks to relate both issues to reach the conclusion of how social networks influence an audience of a specific city and know the impact of the industry, likewise a point of view will be given of what will happen with this market in the future and how people can take advantage of this to know the benefits of the video game market, that today is already somewhat more professional and that through the current situation it is a resource that can be exploited as a new source of income either for some entrepreneurship or providing a service.