Caso de estudio sobre la visita médica virtual como alternativa de comercialización de Biguanidas para farmacias Cruz Azul en el sector norte de Guayaquil.

Abstract

The case study on the virtual visit as an alternative to commercialize biguanides in Cruz Azul pharmacies in the northern sector of Bastión Popular in the city of Guayaquil, was carried out taking as a reference ten blocks comprised in three blocks of the sector. In these perimeters there are around ten Cruz Azul pharmacies and doctors located in the area, in order to analyze the commercial circle that the medical visitor must comply with through digital tools, to demonstrate the effectiveness of their management, with respect to the medicines of biguanides to care for people diagnosed with diabetes. When making contacts with doctors in the area, they stated that at the beginning the use of these new tools was difficult, however, today they have become part of their work and service culture to care for their patients. In the case of pharmacies, there was a restriction on sales while the state of exception was maintained, but over time revenues improved. Regarding the consumption of biguanides in the area, the results of the case study were that the doctors are open to attend the medical visitors, but with restricted hours; patients, despite having a prescribed prescription, make the purchase decision at the pharmacy based on price. For this reason, it is concluded that despite the fact that virtual sales are effective, the culture of the Popular Bastion sector is oriented towards acquiring cheaper biguanides to treat their disease, since it is continuous medicine.