Estudio de factibilidad para la creación de un minimarket de productos orgánicos y saludables en San Cristóbal, Galápagos.

Abstract

This business plan focused on the feasibility analysis for the creation of a minimarket of organic and healthy products on San Cristóbal Island. A mixed research methodology (qualitative and quantitative) was used through which the current market situation could be defined, finding that consumers mainly purchase gluten-free pre-mixes, oils, sweets, infusions, sea salt, butters, creams. , nuts, cereals and almond milk. From the results of the surveys and the bibliographic review, it was possible to determine technical and legal aspects for estimating the costs of starting operations. Finally, it was determined that the business model is viable, since the results of the financial analysis show the viability of the project since the Internal Rate of Return is 21.73%; the Discount Rate being 12.62%, giving an additional benefit or Net Present Value of USD $ 62,534 with a recovery time of the investment of two years, ten months and one day.