Proyecto de factibilidad para la creación de una microempresa de comercialización de plántulas hortícolas en la parroquia de Alangasí - provincia Pichincha.

Abstract

This research project aims to analyze the creation and feasibility of a horticultural seedlings marketer microenterprise as to achieve solutions to the problem resulting from the horticultural seedlings in the parish of Alangasí, Quito and its surroundings. Relevant theoretical aspects were identified by means of bibliographic research in order to carry out a PESTA environmental analysis, as well as the 5 forces of Porter providing vital information on the horticultural production situation the parish experiences, its close competitors, revealing the strengths our project has. The Market study held sampled 173 horticulturalists pointing out the high demand for horticultural seedlings and the positive acceptance consumers have of our product since one of our market strategies is home delivery of horticultural seedlings, effectively calling horticulturists attention resulting in the acquisition of our product, even if 65% of the gardeners produce their own horticultural seedlings they are willingly open to purchase ours. The following results are based upon the financial evaluation: the NPV was 4,389.32 usd, the IRR of 27%, which covers the TMAR of 13.11%. Under this scenario, the NPV obtained is greater than zero, therefore the project is viable, and the IRR is 27%, greater than the TMAR, therefore the project is acceptable. The investment recovery period will occur by the third year, 1 month and 7 days.