Propuesta para la creación de una empresa que preste servicios de instalaciones eléctricas en la ciudad de Guayaquil.

Abstract

The present research aims to develop a business plan proposal based on lowcost electrical services focused on people who own their own homes and who live in neighborhoods of the Guayaquil city. Within the research process, interviews were applied to experts, who, from the point of view of firefighters and electrical professionals, commented that there are great risks in homes in Guayaquil because there are homes with failures in electrical installations, because they hire empirical personnel since preventive maintenance is not carried out to avoid failures due to damage or wear of parts. These data were compared with the results of the surveys, where it was identified that 80% of those surveyed consider it necessary to create a company that offers professional electrical solutions for preventive, corrective and point maintenance, with a low-cost proposal. Market research and financial results obtained in budget projections; that justify and validate the feasibility and viability, in pessimistic, conservative and optimistic scenarios of this proposal. They consider at least an internal return on investments (IRR) greater than 20%, and a net return on monetary funds at present value that total USD $ $ 9.451,90 North American dollars.