Estudio de factibilidad para la creación de una empresa recicladora de material Pet en la ciudad de Guayaquil.

Abstract

The Business Plan is an idea composed of various elements such as functions, projects, programs, tasks and activities; which must establish a mission, vision, objectives, policies and strategies in order to plan what will be the nature of the business and how it will materialize. The objective of the work was focused on determining the feasibility for the creation of a PET material recycling company in the city of Guayaquil. The methodology had a mixed approach of non-experimental design with a descriptive scope and a deductive method. The tools used were the survey and the interview. Among the most relevant results were that people know how recycling works, waste disposal is carried out on a daily basis, they purchase more than 15 bottles per month and they would be willing to recycle PET material containers. The organizational structure was made up of seven collaborators, the marketing plan was focused on door-to-door delivery and guidelines in social networks with brand exposure on the website, enhancing it with Google Adwords. The necessary investment was $ 76,480.8, which will be financed 25% with equity capital and the difference with a five-year bank loan at an annual interest rate of 9.85%. With this information, when evaluating the financial feasibility, an IRR of 20.7% and a NPV of $ 32,008.6 were obtained with a recovery of the investment in three years, seven months and 24 days.