Plan de negocios para la producción y comercialización de liofilizado de la fruta milagrosa (Synsepalum dulcificum) en la ciudad de Guayaquil, provincia del Guayas, Ecuador.

Abstract

This research work aimed to determine the commercial, technical, and economic-financial feasibility of producing and commercializing of the miraculous fruit, (Synsepalum dulcificum), as a natural sweetener that could supply sugar in the form of lyophilized tablets to consumers in the city of Guayaquil through the development of a Business Plan. The research is based on studies carried out considering the population of Ecuador, where, according to data retrieved from the National Institute of Statistics and Census (INEC, 2018), the second cause of death, after ischemic diseases of the heart, is diabetes; which has caused the number of deaths to increase within the last ten years; due to a sedentary life and high consumption of sugar among the population. For a thorough understanding of the context, this research was based on a holistic methodology; i.e, it includes quantitative and qualitative information that was collected from various sources such as, an interview with an expert on harvesting and production of (Synsepalum dulcificum) fruit, specialized magazines, existing business models and surveys. As a result, the study shows an IRR of 38%. After an analysis of profitability and suitability, allowed the researcher to infer that this product would certainly be welcomed by the target market audience leading to sustainability of the project over time.