Análisis situacional de la demanda de salud oral en el sector Guasmo Sur de la ciudad de Guayaquil.

Abstract

The demand for oral health in Ecuador is higher than the supply in the public sector, despite improvements and restructuring carried out in the Government. In the social, technological and economic aspects, there were considerable improvements, which is reflected in the consumption behavior of dental care in the public and private sectors. The objective of this project is to analyze the purchasing behavior at the LA FAMILIA dental Clinic in the Guasmo Sur sector of the city of Guayaquil, for which a mixed investigation was developed considering in-depth interviews, focus group with the central theme ¨the experience that they had in the dentist¨, and surveys of all the people who came to consult or consume the dental service - current clients. The results of the research are favorable for the private dental sector since there are opportunities for each of the investigated aspects. It was determined that the vast majority of the public that attends the consultations are women and it was evidenced that there is still 50% of the population that still does not consider the visit to the dentist important. With which it is concluded that the LA FAMILIA dental Clinic has very good growth opportunities in the dental market of Guasmo south of the city of Guayaquil and through the research carried out it was identified that new needs have arisen in the dental service and requirements of a better comunication. The company has a good position and customers are satisfied with the service received, providing alternative recommendations for growth.