Presencia y tratamiento de la información de los medios oficialistas y opositores en Redes Sociales en Ecuador, frente a la COVID-19. Caso de estudio GK vs diario El Comercio, desde el 14 de diciembre de 2020 al 14 de febrero de 2021.

Abstract

The newspapers are kept in a convergence that every time requires a link according to these environments, especially understanding the mediatization that occurs with their audiences and the interactivity characteristics that are being generated. The brevity of the information demands a better content process not only to establish itself in social networks, but also to engage with a discourse of value that is what audiences require, particularly with the phenomenon of covid-19. The titling work analyzes the presence and treatment of the information of the official and opposition media against COVID-19. Case study of the middle of the GK coast vs. the middle of the Sierra El Comercio, on social networks (Facebook, Instagram and Twitter), applying the mixed approach methodology; qualitative (observation) and quantitative techniques (PRGS model and Fanpage Karma online tool). The results show a discourse inclined by a medium towards the Pfizer vaccine that is negotiated by the government in turn, as well as a journalistic treatment directed at the use of new textual pieces.