Estudio de factibilidad económica para la exportación y comercialización de percebes congelados a Fuzhou, China.

Abstract

The present work aims to establish the economic feasibility for the exportation and marketing of frozen barnacles to Fuzhou, China through a so-called quantitative approach, non-experimental design due to distance and deductive research methodology. In this project the benefits and nutritional contributions that the product provides to consumers are told, as well as the export process with its corresponding packaging so that the product reaches the final consumer through the incoterm FOB. This research conducted a search to determine tastes and preferences, acceptance and satisfaction of demand, that is to say of the possible people who will consume the barnacles, all this was done in English language surveys to 370 people from Fuzhou, China. This opportunity was taken in the aforementioned market thanks to the treaties that Ecuador maintains with China, could be of great help in the future since China provides technology with the aim of improving the quality of seafood. The support that the Ecuadorian state provides to SMEs is a great motivation for Productos Marinos S.A. to exploit this type of crustacean to generate economic income, and thus improve the quality of life of the community where the barnacle comes from, and also are told a new seafood from ecuador. Concluding with the analysis of the surveys that have been conducted on people coming from Fuzhou gives as a result that PerceMar has the acceptance of the chinese market because its preference for seafood is high and if they are interested is to try a new seafood imported from Ecuador obtaining a positive viability with respect to the investment project.