Análisis de la importancia de la fotografía profesional de repostería aplicada en la red social Instagram en tiempos de COVID-19 en Guayaquil.

Abstract

Confectionery Photography maintains the same importance as the other categories of photography, and, although it does not maintain a direct interaction like that between a photographer and a model, it manages to transmit the message to the consumer by generating emotions and sensations, both for the technical part and for the concept that will be used to visually promote the product. To achieve the initial objective, it is necessary to take into account the needs and opinions of dessert entrepreneurs and online consumers, which have increased due to the pandemic caused by COVID-19, since a culture of purchase by delivery has been generated that shortens distances, reduces the risk of contagion, and against all odds it managed to consolidate in the market many ventures not only of salt food but also of the much desired desserts. A good product, sold through a good photograph or several of them, together with the correct implementation of tools and appropriate advertising strategies to position a brand will guarantee the desired success on Social Networks, specifically on Instagram, since it is the most used for this.