Estrategias de comercialización para la consultora HJ Consulting en la ciudad de Guayaquil.

Abstract

The organizational strategy analyzes and visualizes that the organizational strategy and objectives are linked to the needs of the market or the changes that the company is going through. The company HJ Consulting Management, is located in the city of Guayaquil, provides consulting services, but it is important to note that the commercial functions within the company are not clearly managed in terms of determining activities to satisfy the client, and market share. Even so, they have developed activities with a poorly planned internal daily work schedule, they do not handle training for staff, that is, they lack an existing structure, systems and procedures, this includes the distribution of marketing channels and strategies advertising, among other things that affect the scope of the objectives proposed by the company. This research focuses on qualitatively analyzing through an internal study, the factors that influence the commercial activities of training and consulting companies to determine the current situation of the company, in such a way that, the development of a strategy business in the organization will benefit organizational growth generating great opportunities for it. With the aforementioned antecedents, it is considered that planning, with the prior analysis of the situation and environment, constitute the information elements that allow the domination of scenarios of possible future events, so that a properly planned marketing strategy constitutes a tool key in the face of the uncertainty that the market represents.