Estrategias de marketing aplicados en Trungeli S.A. durante la pandemia del Covid-19 del año 2020 en la ciudad de Guayaquil.

Abstract

This project seeks to identify the marketing strategies applied in Trungeli S.A. during the covid-19 pandemic in 2020 in the city of Guayaquil in order to recognize the importance of creating, generating and maintaining a solid digital corporate image. Trungeli S.A. is a family business established 8 years ago, whose function is to offer international transportation service. Due to the global situation that affected Ecuador and the world, this business line was forced to migrate its services and customer service through digital media; In other words, currently all the income, reports and documents required to export or import any type of product are digitized and valid on the different platforms.