Diseño de estrategias para incentivar la visita al centro de turismo comunitario Carachupa Pakcha, provincia de Orellana.

Abstract

As a result of the pandemic, the mandatory confinement and social distancing by Covid-19 generated a high negative impact on tourism activity at the national level, which is why places that benefited from community tourism or with economic income from visits to natural sites have asked for the land gained after many attempts, with much sacrifice and time; Publicizing this tourist offer at the local level was not an easy task, being recognized at the national level meant a great advance and having visits from foreigners was a real achievement. Today we have to start from scratch, the communities need it, because its members have opened horizons and young people have finally merged culture with technology and are looking for studies and training in general. Objective: to propose the design of a tourist product for the Carachupa Pakcha community tourism center in the Province of Orellana that allows increasing the flow of national and foreign tourists. Methodology: quasi-experimental, field, descriptive type that relied on historical, deductive, inductive, analytical and other methods, based on the 560 members of the community, the calculation of the sample reduced to 400 inhabitants who were surveyed. Results: the majority contribute with activities for the reactivation of the tourist place, they work in families, 86 in total. Conclusions: having a tourism marketing plan is essential to encourage the benefits and beauties of a tourist site that maintains natural and cultural aspects.