Diseño de estrategias para incentivar la visita al complejo de aguas termales Yanayacu Sarahuasi, provincia de Cotopaxi.

Abstract

Tourism is the most profitable economic activity, inadequate planning generates losses, post-world and national crisis seeks to reactivate socioeconomic dynamics, especially in unrecognized natural sites in the mountainous heart of the country; The Yanayacu hot springs are currently a weakness for the Sarahuasi community and must be transformed into a strength through the teamwork of the inhabitants of the sector, to turn this tourist attraction into a potential reference, obtaining benefits in general, which is why Proposing the design of a tourist product for the Yanayacu Sarahuasi hot springs, Cotopaxi Province that allows increasing the national and foreign tourist flow is the objective of this research; the applied methodology is field-type research, with a quasi-experimental, descriptive and exploratory design; prospective quantitative approach with its corresponding methods, techniques and instruments, population of 870 inhabitants, the formula according to the case obtained 274 people to whom the survey was applied. As a result, this tourist corner is neglected and abandoned by government interest, there is the desire to work individually and in a community way to rescue and offer this tourist site, concluding the design of a tourist incentive plan based on existing resources , avoiding investment; based on location, community mingas, minimal costs and attached to reality especially with short-term adventure tourism packages; in order to achieve productivity for all families in the sector in the medium term and build long-term community tourism to improve the quality of life of locals and tourists.