Propuesta para la creación de una plataforma web para citas odontológicas en la ciudad de Guayaquil.

Abstract

This degree work presents the proposal for the creation of a web platform for dental appointments for the city of Guayaquil. The study will be based on two underserved market niches: dentists and patients. Those who, within the platform, will be able to find various services that will help the organic search for dentists. In this case, patients will have the possibility to schedule online appointments, geolocate and locate the offices closest to their residence, contact directly with the dentist of their choice, while the benefits that dentists will find within the platform will be increased exposure to a new portfolio of clients, the possibility of including various clinical cases they have carried out. A tool that will help them grow professionally and economically. The following chapters will analyze the legal environment and the legal scope of the company, a market study that will help us develop the marketing plan, a financial, economic and tax study will be evaluated to measure the profitability of the business and a plan of contingency to minimize the errors that may arise in order to later reach a conclusion on the proposal and the appropriate recommendations of the case After carrying out the economic and financial study, through a five-year projection, the analysis of the proposal is as follows: The internal rate of return (IRR) is 35.06%, a net present value (NPV) of $11,426.74 was obtained and a minimum acceptable rate of return (TMAR) of 17.85%.