Propuesta de creación de una academia para pilotos de carrera profesional bajo las normas de la Fedak y la Fia en la ciudad de Guayaquil.

Abstract

The purpose of this degree work is to develop and promote an academy for people who wish to be drivers of professional races which is normalized by the Ecuadorian Federation of Motorsport and Kartism of Ecuador in the city of Guayaquil. The company is called ECUADORIAN RACING ACADEMY S.A. under the brand Ecuadorian Racing Academy Development, the main focus of the business proposal is to give the client an experience in which he can optimally develop theorical techniques and practices techniques on driving track or street circuits with the use of professional driving simulators of quality and total immersion. The service will be marketed through social media, and public car events, such as auto shows held in the city, a marketing plan will be carried out in in which strategies will be developed to put Ecuadorian Racing Academy Development in the top of the market, and in the consumer’s mind as a real learning service. Based on the results of the financial analysis, it is indicated that the company is viable and sustainable over time because it has positive values and analysis, with five-year projections obtaining results of a TMAR of 19,30%, an NPV of $12,071.70 and an IRR of 32,57%, which are favorable results.