Modelo de negocio CANVAS para determinar la viabilidad de un emprendimiento productivo dedicado a la elaboración y comercialización de chocolate en barra HEALTHY CHOCOLATE 593 en la ciudad de Guayaquil..

Abstract

The objective of this business plan is to analyze the viability of a company for the commercialization of natural chocolate sweetened with stevia and enriched with folic acid, for which a cross-sectional, non-experimental design investigation will be carried out, with a descriptive scope, where it will be applied a survey of a sample of 384 chocolate consumers. The project's feasibility hypothesis was demonstrated through the Internal Rate of Return (IRR). From the analysis of the projected demand, costs, expenses, profitability and the projected cash flow, the viability of the project could be determined with an Internal Rate of Return (IRR) of 123.20% in an optimistic scenario, 104.30% in a normal scenario and 90.70% in a pessimistic scenario; as well as Net Present Value (NPV) of $1.477.840.69; $ 1.339.618.19 and $ $ 1.136.746, 58 correspondingly for each scenario, which determines the viability of the project. The production of the product responds to the problem of people with health problems such as diabetes that are caused by the high intake of sugars, for which a product sweetened with stevia is offered, as well as enriched with folic acid for people with needs of this compound, as is the case of pregnant women.