Propuesta de un modelo de negocios sustentable para empresas agrícolas productoras de palma africana en la provincia de Santo Domingo de los Tsáchilas.

Abstract

In the province of Santo Domingo de los Tsáchilas, the need arises to promote a sustainable agricultural activity, applying a new business model for the production of African Palm. For this, it has been considered to apply the line of research called sustainability, whose focus is to achieve the improvement of production processes, with the main objective of designing a sustainable business model for small African palm producing companies, developing an analysis of the situation. current, and establishing the business model proposal that guarantees the sustainability of production. Which has been structured considering the analysis of the different findings found in the review of the scientific and academic literature related to the study, displaying the investigations that will be used to achieve the objectives, and exposing the results obtained with the application of the instruments and the business model proposal. The model allows to determine the key allies that guarantee strategic alliances for the economic growth of the sector, it also requires establishing the activities and key resources within the agricultural management process, to establish actions that allow to improve and optimize resources and time, and from this way to obtain sustainable and adequate crops to achieve quality products, which achieve commercialization and competitiveness in the African palm market.