Análisis de las capacidades de planificación financiera estratégica : caso de Estudio MYD S.A.

Abstract

The objective of this research is to analyze the structure of the financial administration of the company MYD S.A. to propose a Financial Plan as the basis of the business organization that allow it to obtain greater performance and profitability in the long term. For its fulfillment, the study was broken down into a total of four chapters, beginning with the analysis of the problem and justification of the research as well as the objectives for its solution. The study continues with the analysis of the theoretical references on which the research was based, such as the situational diagnosis for which the components of techniques such as PEST analysis and Porter's Five Forces were exposed, as well as the Analysis of the financial statements. In addition to exposing the importance and different stages of a financial plan. Subsequently, the situational diagnosis of the company was carried out in which its main weaknesses, strengths, threats and opportunities are identified, which constitute the basis of the proposal of the financial plan with which the investigation ends. Said financial plan is made up of strategies aimed at reducing the financing with debt of the company's assets to 70%, redefining the composition of the debt, with 50% being long-term debt. In addition to reducing Accounts Receivable by 30%, achieving a 5% return on assets and placing the company's Gross Margin in a range between 30% and 35%.