Estudio para la valoración de los mensajes electorales en videos publicados en Facebook por los candidatos presidenciales durante la pandemia Covid 19 y previo a las elecciones 2021 en Guayaquil, Ecuador.

Abstract

The present study is realized mainly contemplating the possibilities of making a better connection of the electoral message the presidency candidates from Ecuador in the year 2021 can transmit to their voters or electors, using an powerful technological tool of information and communication such as social networks nowadays, punctually Facebook and their diversity of products, especially, videos; having as an antecedent and in mind how hard it is the sanitary situation that the country and the entire world is going through. In this sense, the main Objective based is: “Studying and Valuing the electoral messages in videos published on Facebook by the presidential candidates during the Covid 19 pandemic and previous the 2021 elections in Guayaquil, Ecuador”. 1. e 2021 elections in the First District in Guayaquil, Ecuador? For the development of this investigation, surveys were conducted by Google Forms to more than 800 people, keeping valid or non- corrupt only 480 of them, being that the universe of answers analyzed and on which the results obtained are based. By being relatively new, the use of this communication space, we are sure that it is going to be a big positive impact for those reviewing this document and may give an adequate use of its content in order to improve the efficiency and efficacy of the management of messages during political campaigns and proposals.